Six Pack in 7 mins!!
How many people would look at this title and say: “I’ll have some of that!”
It appeals to the quick fix, instant gratification culture that we have become accustomed to over the past 30 years.
Inventions like the microwave, non-iron shirt, electric bicycle and Velcro have all made life easier, but they’ve also given people unrealistic expectations on many facets of daily life.
As a personal trainer, I frequently had people telling me they wanted to get into “beach body shape” for their vacation which was in 2 or 3 weeks time.
The logical reply to this would be: “Sorry – your expectations are totally unrealistic. In 3 weeks you simply don’t have time to transform yourself like that magazine said you could. You’re better off going on an extreme diet, wearing a bikini a size too small and getting a spray tan.”
But, at the time, my answer was mostly dictated by money and the fact that all those personal training sessions would help pay the rent!
So instead I’d say: “Let’s get started!”. I’d then give them some high intensity workouts that made them sweaty and sore, and would give them the false perception that they would achieve a version of their unrealistic goals. Suffice it to say I am very different now. 
It reminds me of this scene from the film: There’s Something About Mary
Hitchhiker: You heard of this thing, the 8-Minute Abs? 
Ted: Yeah, sure, 8-Minute Abs. Yeah, the excercise video. 
Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7… Minute… Abs. 
Ted: Right. Yes. OK, all right. I see where you’re going. 
Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin’ there, there’s 7-Minute Abs right beside it. Which one are you gonna pick, man? 
Ted: I would go for the 7. 
Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk. 
Ted: You guarantee it? That’s – how do you do that? 
Hitchhiker: If you’re not happy with the first 7 minutes, we’re gonna send you the extra minute free. You see? That’s it. That’s our motto. That’s where we’re comin’ from. That’s from “A” to “B”. 
Ted: That’s right. That’s – that’s good. That’s good. Unless, of course, somebody comes up with 6-Minute Abs. Then you’re in trouble, huh? 
[Hitchhiker convulses]
Hitchhiker: No! No, no, not 6! I said 7. Nobody’s comin’ up with 6. Who works out in 6 minutes? You won’t even get your heart goin, not even a mouse on a wheel. 
Ted: That – good point.
Ted turns out to be a serial killer.
The amusing thing about the 8 minute abs plan is that given enough time and a great daily, strict food plan – you’ll actually get the 6-pack abs that are displayed on the cover for the program.
So, how long is “enough time”?
For the average, healthy person with a decent existing level of fitness, you’re realistically looking at 4-6 months minimum.
For those folks who have higher body fat levels it’s more likely 6-9 months and for anyone who is obese it’ll be longer.
Sadly, “6 Pack in only 12-14 months” is probably going to sell less than “8 minute Abs“!
Investing in your body and health should be looked at in years not days or weeks and this is probably one of the hardest facts to sell. However, if you record your daily progress inside and out of the gym, the results are often shocking.
I’ll use the real example of someone’s “Fran” times:
2012 – 7:43 with questionable form and strict pullups
2012 – 6:45 with better form with kipping pullups 
2013 – 5:13 with good form and a mix between kipping and butterfly pullups
2014 – 3:44 with great form and all butterfly pullups
That’s 3 years of progressive training and I’m certain that this person’s current Fran time is sub 3 minutes.
Physically this person has also gone from looking good to looking AWESOME.
He has fun in the gym, he embraces both all the workouts and has become an inspiration because he sees the bigger picture.
Training for life – not just for the beach!